1946 Massive Study

Klein Behavioral Science Consultants > Timeline > 1946 Massive Study
  • December 8, 1946
  • Posted by: Klein Consultants
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The Klein Institute for Aptitude Testing, Inc runs a massive study of the time on salesmen. Over 12000 salesmen are tested among 250 companies using the Bereuter Personality Inventory. This represents one of the first times that a psychological testing has occurred wide scale with a specific focus on effectives sales representatives. Findings were published to the Journal of Marketing and Journal of Consulting Psychology, Vol 10(3), May 1946, 127-130

Vol. 10, No. 4 (Apr., 1946), pp. 336-342 (7 pages) Test-Selected Salesmen on JSTOR

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