Behavioral Science Unit

August 19, 2022 | Sarah Wambua

Behavioral Science Unit

Behavioral Science Unit
  • Posted by: Sarah Wambua

Understanding how people’s thoughts, emotions, and actions work is the goal of behavioral science. It uses methods and concepts from various disciplines, including sociology, neuroscience, behavioral economics, and psychology. Business transformation programs, risk and compliance, employee engagement and culture, training, customer experience, and brand and marketing strategy can all benefit from the application of behavioral science methodologies. 

Behavioral Science Unit

To solve our client’s most difficult problems, we established the behavioral science unit as a center of excellence in the field of behavioral science. At Klein Consultants, we analyze human behavior in order to produce significant commercial results for companies through transformational change.

Keep the following in mind when establishing a department dedicated to a behavioral science unit inside your company.

Be truthful about your preferred resources

Since the market for behavioral science is niche and still developing, your standard consultancy might not be able to provide you with sound advice. After establishing a precise scope, it’s important to be truthful about the time, money, and effort it will take to complete the task. How much money do you have to pay for professional help? How long do you have to make it work, months or years, if you want the team to be self-financing after an initial period? Knowing this can help you prioritize projects with the highest likelihood of seeing an early return on investment. Your plan is in place, and you have the means to put it into action.

Getting the vision right

The first step in developing a successful plan, policy, or strategy is developing a vision or articulating exactly how your business will reap the rewards of applying behavioral science principles. Although this initial step is not exactly revolutionary, it is nonetheless essential. In order to get your scope and perspective right, you’ll need to do some serious self-examination. To get you started, here are quite a few examples:

When putting together the team, having a well-defined goal in mind can help you make decisions, and weighing tradeoffs can be helpful.

Take the team’s needs into consideration

Behavioral science is a great illustration of productive teamwork when you stop and give it some thought. It draws on the findings of a wide range of social science disciplines, including anthropology, economics, neurology, and psychology. Your behavioral team, too, has to be a well-rounded group with a variety of talents and expertise working together.

You may need a team with various specializations depending on the scope of your goals and objectives. Our experience tells us that the following is a strong foundation for a balanced behavioral science unit:

  • Representatives well versed in the fields and industries in which your company has sought advice. The company environment, the internal procedures, the market, the industry, the suppliers, customers, and the employees, are all familiar territory for them. Therefore, it’s conceivable that they’ll switch from show to show. They are able to give you background information, aid with project scoping, and offer guidance on what’s possible. Given that the majority of your team is on board with behavioral science, these individuals can serve as a check on the group’s progress and help keep prejudice at bay.
  • A data scientist is skilled in managing and deriving insight from complex datasets throughout your company and beyond. Programming, machine learning, and algorithm expertise are all necessary for success in this position. However, this expertise may not always be necessary, depending on the objectives of the behavioral tasks. You’ll likely need a data scientist to work with huge data sets. However, a competent behavioral scientist should be able to manage medium-sized sets.
  • A project manager or behavioral analyst can handle tasks including easy statistical analysis, field observations, design surveys, literature reviews, and data collection. As with any other element of your organization, stakeholders, change, risk, budget, scope, and timelines will be crucial. It is important to treat each of your behavioral interferences as a separate project.
Behavioral Science Unit
  • An economist or behavioral scientist who is well-versed in the field’s dominant theories and models. Keep in mind that the experimental perspective in behavioral science involves expertise in areas like econometrics and experiment design that were perhaps not covered in prior coursework for degrees in economics and psychology. So, don’t be shy about interviewing recent alums of innovative master’s in decision and behavioral science programs.

Behavioral Science Unit 

Behavioral science is a must in order to find the best candidates. Experts in human resources should use this procedure whenever possible when staffing open positions. Behavioral science is useful for gaining insight into the motivations and actions of prospective employees. As a result, you gain insight into the unique qualities of each candidate and their potential impact on your business. In addition, bringing behavioral science into the workplace boosts morale and output. Professionals on staff can advise and demonstrate practical applications of behavioral science in the workplace. How, then, do you bring the findings of behavioral science into your place of work? Klein Consultants will meet your needs.

Author: Sarah Wambua